Online presence – Why it needs to be managed

 

Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general

Web Design and Development

Web design ensures that the brand is visually attractive through web site layout, logo, image placement, and other strategies. This may include establishing a consistent graphics scheme to use in establishing brand consistency across online platforms. Web development includes programming sites, creating mobile versions or apps, and related activities. A developer can tie branding into navigation and integrate search engine optimization into a brand’s web site. Security configuration is also important to ensure brand reliability online.

Blogging

Blogging can promote a brand through consistent, interesting content generation associated with a particular brand. Microblogging through services such as Twitter may be particularly effective for establishing and maintaining name recognition. Blogging is also a quick way to respond to brand-related complaints and maintain a positive focus around a brand.

Search Engine Optimization

Search Engine Optimization (SEO) is the use of keywords in a web site to increase its ranking and thus visibility in the organic, crawler-based listings of search engines. Search engines use a spider or a crawler to gather listings by automatically “crawling” the web. The spider follows links to web pages, makes copies of the pages, and stores them in the search engine’s index. Based on this data, the search engines then index the pages and rank the websites accordingly. Major search engines that index pages using spiders are Google,Yahoo, Bing, AOL, and Lycos.
Some methods to optimize a web page in search engines are:

  1. Using keywords in a domain name
  2. Strategic linking (quantity of links per page, target, and keywords in link text)
  3. Keywords used in headings, page titles, and image descriptions
  4. Title tags
  5. Meta description tags (not relevant for all search engines)

Internet Advertising

Internet advertising is a form of broadcasting and promotion of products, ideas, or services using the Internet to attract customers. A 2011 advertising industry survey found that 21 percent of Internet users consider online advertising to be the most relevant advertising system. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio.[5] Internet advertising targets users interested in relevant keywords and displays a text or image ad next to search results or within social media.

Social Media Marketing

Social media marketing uses social media platforms to create and foster communities and relationships.  Social media marketing is focused on creating content that attracts attention and encourages readers to share content with their social networks. Social messages are effective because they come from a trusted, third-party source, rather than the brand itself.

Social Media – Why you MUST be social!

Social Media

Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals.

If your business never interacts with customers, never communicates in any form, or doesn’t have ANY customers at all, then you don’t need to worry about Social Media.

EVERY OTHER BUSINESS SHOULD BE SOCIAL

  • According to a Nielsen poll, Americans spend 25% of their online time on social networks. Facebook dominates those networks, taking the lion’s share of 85%.
  • Over 250 million people engage with Facebook every month via external websites.
  • 71% of recent respondents say reviews from friends and family exert the single greatest influence on their buying decisions (Booz & Co., 2011).
  • According to a recent Facebook survey, 49% of users say they feel better about brands that have a presence on the social networking site.
  • In a recent study, users who ‘liked’ a Houston-based coffee chain made 36% more visits to the brick-and-mortar business than their non-‘Liking’ counterparts and claimed to have 41% greater loyalty to the brand (Rice University and Dessert Gallery research).

 

WHY WOULD YOU IGNORE ALL THOSE CUSTOMERS?

SEO – Search Engine Optimization

Search Engine Optimization – SEO

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

What can BrainTriggers do for you?

 You have a Maine small business…

You NEED to get it online to attract new customers,

you HAVE to have a contact point for existing customers,

you WANT it simple and cost effective.

you DEMAND it has a single, “unified look”, online and off.

 BrainTriggers can help.  Whether it’s a new web design, creating a business blog, social media management, search engine optimization or just online presence management, we are the specialists that work with you, and your small business, to create an appropriate solution for your needs.  We specifically work only with small businesses in Maine (less then 50 employees), providing the right technology solutions to get your brand on the web to help you grow that business!

 DO YOU KNOW WHICH ONLINE MEDIA IS RIGHT FOR YOUR BUSINESS?

 

Mobile app?

Pinterest?

Website & email?

Facebook Fan Page?

Craigslist?

Twitter, LinkedIn, Google+… ALL of them?!?

 

 We do!

 We are the solution to your small business’ online presence.

Contact Us today!

BrainTriggers offers Maine small businesses extensive online presence management, website & webpage design, SEO / SEM, Fan Pages, social media management, and blog services.