What’s Your Elevator Speech?

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes

For most Maine small businesses, your elevator speech is usually pretty simple.  “We plow driveways”, “I mow lawns”, “I own a hair salon”.  But is that really how you describe yourself or your business?  For almost every small business owner, there is some point in a conversation where the passion for what you do shines through.  It’s what you do for a living, it’s what you love.  You invariably speak of a specific key point in your business; helping others, working outdoors, making the perfect pizza, whatever your passion is, the reason you started it all in the first place.

Shouldn’t your website express the same passion?

How often do you visit a company website and leave within seconds?  The average internet user stays on a webpage less than 60 seconds.  That means your website IS your 30-second elevator speech.  Does your site, specifically the main page, express your business in a text and graphical manner that the visitor understands what you do in the time it takes their eyes to scan the page?

Have your speech honed yet?

When creating small business website designs for Maine small businesses, we often find that most owners have the hardest time creating an “About” page that describes them, what they do, or even why they do it.  They often struggle how to “define” themselves.  We explain the elevator speech principle, which allows the owner to express their passion in a way BrainTriggers can recreate and represent, that passion, in the website design, in social media, and in the SEO, but most importantly to each visitor.

Maine Small Businesses Don’t Need A Website!

“Google commissioned an independent study on small businesses and the internet this year, and its findings might surprise you.”

I have to compete against large CORPORATIONS

You’re probably thinking “I’m just a small “Mom & Pop” operation, how many customers could I really expect compared to all the big businesses in Maine?

“According to the Small Business Administration, more than 97% of Maine’s employers are small business owners.”

Well, if 97% of employers in Maine are small business owners, then the odds are extremely good that your competition is a small business too, right?  You’re probably not trying to create a completely new market that has no demand!  So you need to be able to reach more of your potential customers to inform them of the goods & services you have to offer, but where can you gain any real market share with your dollars?  Print? Radio? Television?  Maybe spread some dollars across all of them in the hopes of getting another percentage or two “in the door”?

I already have a great customer base

What if I told you, your business only has about 40% of it’s potential?  In other words, do you think your customer base would grow if you could reach almost 60% MORE of the market than your competitors?  Can you AFFORD to ignore that many potential customers?

“59% of small businesses in Maine do not have a website. And that’s about average for states around the country. Overall, according to Google, 58% of small businesses in the U.S. don’t have a website.”

Read that quote, again.  Seriously, think about that… if you don’t have a web presence, you are LOSING almost 60% of your customers!  That means if your competition has a website, and you don’t, they’re getting 40% more customers than you!

Having an online presence & website isn’t critical

Maine Senator Olympia Snowe recently asked Google to come to Maine and hold one of its small business seminars because she sees building Maine’s small business presence online as critical to the growth of the state’s economy.

“Sen. Snowe said, “Small businesses are, certainly, our economy. They’re our lifeblood, and our heart and soul. And so when you have so many businesses that do not have an online presence, not having websites, that is clearly putting them in a position of being less competitive.””

Can your business really afford being less competitive?  Do you have enough customers and business that you don’t need to worry about attracting more?  Can simply having an online presence REALLY reach enough people in Maine to make it cost effective?

“a study from Boston Consulting Group last year, found that small businesses with an online presence grew 40% faster than those that aren’t online.”

Creating an online presence is difficult, expensive, and time consuming

Not when you talk to us!  Contact Us today to get your online presence started before you lose more money!

What can BrainTriggers do for you?

 You have a Maine small business…

You NEED to get it online to attract new customers,

you HAVE to have a contact point for existing customers,

you WANT it simple and cost effective.

you DEMAND it has a single, “unified look”, online and off.

 BrainTriggers can help.  Whether it’s a new web design, creating a business blog, social media management, search engine optimization or just online presence management, we are the specialists that work with you, and your small business, to create an appropriate solution for your needs.  We specifically work only with small businesses in Maine (less then 50 employees), providing the right technology solutions to get your brand on the web to help you grow that business!

 DO YOU KNOW WHICH ONLINE MEDIA IS RIGHT FOR YOUR BUSINESS?

 

Mobile app?

Pinterest?

Website & email?

Facebook Fan Page?

Craigslist?

Twitter, LinkedIn, Google+… ALL of them?!?

 

 We do!

 We are the solution to your small business’ online presence.

Contact Us today!

BrainTriggers offers Maine small businesses extensive online presence management, website & webpage design, SEO / SEM, Fan Pages, social media management, and blog services.