An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes
For most Maine small businesses, your elevator speech is usually pretty simple. “We plow driveways”, “I mow lawns”, “I own a hair salon”. But is that really how you describe yourself or your business? For almost every small business owner, there is some point in a conversation where the passion for what you do shines through. It’s what you do for a living, it’s what you love. You invariably speak of a specific key point in your business; helping others, working outdoors, making the perfect pizza, whatever your passion is, the reason you started it all in the first place.
Shouldn’t your website express the same passion?
How often do you visit a company website and leave within seconds? The average internet user stays on a webpage less than 60 seconds. That means your website IS your 30-second elevator speech. Does your site, specifically the main page, express your business in a text and graphical manner that the visitor understands what you do in the time it takes their eyes to scan the page?
Have your speech honed yet?
When creating small business website designs for Maine small businesses, we often find that most owners have the hardest time creating an “About” page that describes them, what they do, or even why they do it. They often struggle how to “define” themselves. We explain the elevator speech principle, which allows the owner to express their passion in a way BrainTriggers can recreate and represent, that passion, in the website design, in social media, and in the SEO, but most importantly to each visitor.